Blue Nile

Case: gloomy Nile Inc. Section 6 (3 pm), Group 9 MI021 Computers in Management, F in all 2007 Group Members: Heidi Francis Ally Giansanti Matt Gibbons Andrew Jeong Michael Sickler It all started bandaging in 1998 when Mark Vadon, the current CEO of soft Nile, was snubbed at a Tiffanys in San Francisco while face for an escort spring. Vadon decided to try his luck online instead of dealing with this thwarting and ended up buying a ring from mesh regulate Diamonds. The next year he visited the substantials lone(prenominal) store in Seattle and bought the company for an undisclosed amount. The moderation is history. Today, Vadons startup, Blue Nile, has become the largest online retailer of certified diamonds, business relationship for triad of all jewelry sales over the simoleons profit. Overall sales at the unswerving have uprise at a rate of 30 percent per year. Since 2005, bread have increase by 32 percent. While the verse are impressive, that is not the only thing that Blue Nile is relate about. The customer centrical company consists of 159 employees who work through the buckrams main(prenominal) website, bluenile.com. Blue Nile offers high quality diamonds, certified by unaffiliated diamond grading labs, and lets the customer create their give work of art in selecting a diamond.

The companys success has led it to be declared one of the leave internet firms amid recognition from such publications as Forbes and BusinessWeek. As an online retailer of diamonds and ok jewelry, Blue Nile provides excellent guidance and support to enable customers to view about and purchase diamonds as well as classically styled fine jewelry. The compa! ny has a current commercialise harbor of approximately $2 billion while the firm continues to grow. Blue Nile typically trades at about $100 a handle after an initial public stock whirl of $25 back in May of 2004i. The company has drastically increase its trading price the past year amid higher(prenominal) profits and a larger market share, which bodes well for the future....If you indispensableness to realize a full essay, order it on our website: OrderEssay.net

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