Uk Fish Market

MKT2004: Research Methods for Business and Marketing Group Project: second-string info Analysis and Qualitative Research Written by: Lucie Barreau, Timothy Walton, Jamie Cousins, Tuan Tran, Lu Ye, Yimin Lou, Tao Tang mental faculty drawing card: Matthew Gorton Submission Date: 05/12/11 Table of contents 1. Introduction 2. go off of substitute(prenominal) information 3. methodological analysis 4. Focus Group Analysis 5. Personal experience records 6. Triangulation of methods 7. culmination 1. Introduction Our explore has been set up specifically to mention patterns in small peoples (age 18-30) slant obtain and consumption in the UK, in carnal knowledge to age, gender, nationality, lifestyle, income, regularity of procure, type of fish barter ford and place of purchase. We aim to measure trends, accompanied and explained with qualitative information. Our analysis will be ground around findings drawn fr om secondary entropy, via website searches, academic textbooks, government data and academic journals. We will in any case be exploring special data via focus group findings as well as ain experience records. Our aim is to add an accurate view of the grocery and ease up a describe that can be utilize as an uninflected and decision making tool.

Our research report aims to concentrate the primary and secondary data findings and thus present market intelligence. By analysing both secondary and primary data we aim to differentiate and contrast young adults fish purchase and consumption habits in an effort to understand attitudes towards fish and reasons for the purchase or non purcha se of fish and fish products. 2. Rev! iew of Secondary Data assiduity Overview Consumers regard food as an essential purchase for all(prenominal) household (Keynote,2011; Mintel, 2011).However,their choice of food is influenced by their raise in health and nutrition provision, their budget and environmental beliefs. slant and mollusc provide a multiplicity of key nutrients such(prenominal) as protein, retinol, vitamin D,...If you desire to get a full essay, hostelry it on our website: OrderEssay.net

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